If you think that email can no longer be used as an effective marketing tool, think again!
Although reaching out to people through email has been happening since the beginning of the Internet, it still has a lot of life left in it.
There are always new ideas coming up to help make email marketing effective. This post discusses some tips that can make email work for you.
Use an appealing, personal style as much as you can in your email messages.
As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For example, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
- Make sure to email only people you know.
- People who you have not built a relationship with will look at your unwanted email intrusion as spam.
- This will have them thinking if they know who you are or even care about what you are selling.
- This can make them delete your emails and waste your time.
Know your audience and be focused.
After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends.
You can use this method to make your list grow organically.
You should not send out emails unless you have the authorization to do so from your customers. If you don’t, clients may leave or complain about your spamming.
Try using different kinds of resources and learning all you can about email marketing.
Search online for information, or check out books from the library.
Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.
Prior to contacting customers through email, be sure to obtain their permission to do so. Unwanted emails are usually viewed as spam and are ignored or deleted without being read.
It may violate the policies of your ISP if you do mass e-mailings to people who have not asked to receive your emails.
Be sure you have good content in your emails and that it isn’t all a marketing pitch.
Information that is useful to readers and can’t be found on your site is particularly appreciated. Also, try including special offers on products and services.
Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.
Keep in mind that major holidays are not the best time to send out important emails. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed.
There are obviously exceptions to this rule. These might include emails about Black Friday specials or other occasion-specific campaigns.
The greater the number of options that you provide to your customers, the greater the effectiveness that you’ll experience with your email marketing efforts.
Subscribers should have the option to select how many emails they want to get when they get them and how much information they want to give. They will feel more comfortable if they feel they have more control.
Use passive and active feedback to improve your email marketing strategy.
Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires.
You should also use passive feedback, which is more subtle. Look at the links and images that are getting the most clicks.
The odds that your email subscribers will be reading your messages on a mobile device, such as a smartphone, are going up every day.
These devices lack the resolution of high-end computers, so word count and careful use of graphics become very important.
Recognize the limitations of mobile devices and always be sure that your emails can be easily read, regardless of such constraints.
Get your customer’s name when they sign up for your email marketing list.
- This allows you to personalize the message to each subscriber.
- This will help your messages stand out from all of the spam messages that your subscribers may be used to receiving.
- On the subscription form in your email, tell your potential subscribers what types of content you will send and how often they can expect it.
- Inform them about the typical content of your emails and the number of emails that they can expect to receive per week.
- Being upfront with this information prevents surprises for your subscribers.
Be sure the emails you send are short and to the point. Keep your vocabulary simple and your language direct. This will show you have respect for the subscribers’ time.
Doing so ensures that readers actually read your whole message. This is crucial. Don’t forget that the last part of your email will probably have important links and information.
Spamming can be very detrimental to your site, so ensure there’s a confirmation process to your newsletter’s opt-in so you only have engaged subscribers.
By doing this, those that subscribe to your emails will automatically receive an email prompting them to confirm they signed up.
The email should include a link to confirm, as well as a link to refuse the subscription. Your customers will appreciate the security measure, and you’ll benefit from having proof that none of your emails can be regarded as spam.
Keep the emails you send consistent with your existing branding practices. Use the same colors in each email and do not forget to add in your company’s logo in each email.
Your audience will recognize your brand and learn to trust it in case you have not already established a good brand image.
Email marketing has changed over the years, but it is still an effective tool for reaching your customers. Follow this advice while staying alert for new ways to use email to market your products.
You can periodically adjust your strategy to keep it fresh every time.