The truth of the matter is that affiliate programs give website or blog owners an opportunity to refer or sell products and services using their blogs or website as a platform.
To explain this in other words; affiliate program is like literally owning a store (or space) somewhere; then different companies use that store to market or shelf their products. With every product you get a customer interested in, the company pays you.
However, the store is your website or blog and the product or service is a link to the product and service. Therefore, if you are looking for an excellent way to market your website, then you should really consider affiliate marketing.
The basic concept is you sign up for an affiliate marketing network, and then try to locate products that fall within your niche.
What does this mean? Well, for example, let’s say your website or blog is all about gaming and entertainment. Ok! Then you will need to find affiliate products that fall under this niche like companies that sell games and gaming consoles, etc.
The moment you find the product you want; you will be required to click on the link, which will give you a way to add your affiliate ID to the service or product link. When your traffic clicks on that link, and purchase that product, you will get a commission for that sale.
This may sound simple, but as a beginner, there are many things you need to know about affiliate marketing before you continue.
Basic Affiliate Marketing Vocabulary
Since you know what is affiliate marketing, the next best thing you should learn is the basic marketing vocabularies or affiliate marketing technical jargons.
If you are looking forward to venturing into affiliate market, then you will encounter many words that are used in affiliate marketing.
Therefore, if you do not really know or understand some of the marketing; worry not, because everything has been mentioned and explained below.
1. The Merchant (The Retailer)
The term merchant, the retailer, and/or the brand means the same thing when it comes to affiliate marketing. A merchant is a person who is selling the product or service that you are promoting on your blog or website.
For example, if you are promoting an Amazon Blender, then this makes Amazon the merchant.
There are certain circumstances that will make you the merchant. For example, if you have a product that you are selling and you are hoping to get other website or blog owners on board as affiliates, then you are the merchant.
2. The Publisher (The Affiliate)
This is another term that is frequently used in affiliate marketing. In this case, the publisher or the affiliate means the same.
In this case, it means YOU! you are an affiliate if you are promoting other people’s brands or services. In other words, you are the one doing the marketing by promoting a merchant’s brand or product.
3. Deep Linking
Deep link is a type of link that will point or redirect readers to a specific page or product, rather than the generic brand website.
For example, let us assume that I want to recommend a holiday or vacation hotel. In this case, a deep link would be used to redirect traffic to a specific hotel’s page rather than the general hotel’s website.
4. URL Masking
URL masking is a technique that has been used widely by affiliates because it has proven to be very effective.
Generally, affiliate links are too long, with millions of characters, which can be exhausting to the eyes. It is more likely that your affiliate link will look something like this:
https://yourMerchant.com/product/pbjyjlujtuynt-as-ajj-kka/ or YourMerchant.com/jahsujaghd/product/yausiua-ty-tyay/.
Honestly, with such characters in your link, people are not going to want to click on that. This is where URL masking comes into play.
Therefore, URL masking is a technique for creating clean, prettier, and attractive link that will encourage more clicks.
Types Of Affiliate Marketing Programs
Before you begin the process of affiliate marketing, you should have a good idea of which products you want to promote.
You will need to decide the best type that fits your audience. Remember, when it comes to a website or blog, your audience are the kings.
There are generally 3 different types of affiliate products one can promoter.
These types are:
- Physical Products: ” This involves physical products like watches, TVs, Computers, etc.
- Information Products: ” This involves mainly providing information (generally like advertising) as a travel guide, the best place to shop, etc.
- Services: ” This involves services like hotel bookings service, repair services, etc.
How do you start an affiliate program?
This is the million-dollar question…
Well, on paper or theoretically, starting an affiliate program on your blog is very easy.
What you have to do is join a different affiliate, generate attractive links, and then place them on your blog.
Effective implementation of everything though!
Be prepared to do a lot of work.
The truth is that starting an affiliate program is tough. In other words, it is not as easy as it sounds. In a matter of facts, it requires a lot of strategic thinking and making affiliate marketing work in your blog.
Remember, it is more than simply just dropping the links into your contents. But the good news is that we all have to start somewhere.
Secondly, you will need an already existing blog, because it means that you have an already existing traffic or followers. If you are just creating your blog and affiliate program at the same, you have high chances of failing.
However, if you have a blog and you want to begin an affiliate marketing program, then this is how you get into it.
1. Create Quality Contents For Your Blog
It is straightforward that you cannot begin an affiliate program with an empty blog or traffic.
You need reader trust.
If you created your blog for a long time and you have loyal followers, all you have to do is add more quality content.
If you are beginning from the start, then first consider adding quality content to your blog and market your blog.
The more interesting your content is; the more loyal readers you get.
The moment you see an increase in traffic on your blog, then you can move to the next step.
2. The Affiliate Marketing Program To Join
The next step is deciding on the kind of marketing program you would like to join. Do not let yourself get over excited and join a million at once.
Take time first to think of the programs that would make sense for you. For example, if your blog is about traveling, then you should become an affiliate for hotels, travel gear, and touring companies.
Today, many companies have affiliate programs or they are part of an affiliate program. The best way to find them is by doing a quick google search of the different companies and their affiliate programs.
It is important to note that even if you become part of different affiliate networks, you will need to often apply for different merchants.
3. Generating Affiliate Links
Theoretically, it is easy to generate affiliate links but challenging in the actual sense. At first, the process will seem difficult, which may even make you feel stupid (like in my case).
It will seem difficult to even generate general links; even without going into the deep links. Honestly, the process of generating links is very confusing.
However, the truth is that with a little bit of research and information, you will get a hand of things. Also, remember that different affiliate platforms have different ways of generating affiliate links and deep links.
4. Getting Traffic To The Post And Having A Lot Of Affiliate Links
The last step is to include those links to your blog and posts as well. It is wise to consider having a lot of affiliate links on your blog.
The saying that you should not put all your eggs in one basket its true. Spread the links all over the blog and in different contents. This technique will increase the chances of having the links clicked.
Do not forget that traffic is paramount.
As you are still looking for more links, do not forget about traffic or applying the techniques of increasing traffic to your blog.
The Things Nobody Will Tell You About Affiliate Marketing:
There are many things that nobody will tell you about affiliate programs. However, below I have included some of the things:
- There is always a minimum payable amount and one is always required to reach that minimum threshold for them to be paid.
- You will always experience a payment delay even if you have met the minimum payable amount.
- You will always be needed to apply for affiliate programs
- Sometimes you will be rejected for no reason at all.